Dear Members,
Your directors have pleasure in presenting the 39th
Board's Report of M/s Crayons Advertising Limited (the Company) for the
financial year ended 31st March 2025.
1. Financial Review
Standalone
| Particulars |
FY 2024-25 |
FY 2023-24 |
Change % |
| Revenue from contracts with customers |
19,226.69 |
20,154.90 |
-4.61% |
| Cost of Services |
15,465.30 |
15,145.63 |
2.11% |
| Employee benefits expenses |
1,500.60 |
1,404.96 |
6.81% |
| Other expenses |
1,560.77 |
1,547.25 |
0.87% |
| EBITDA |
700.02 |
2,057.06 |
-65.97% |
| % EBITDA Margin |
3.64 |
10.21 |
-64.33% |
| Depreciation and amortisation expenses |
244.48 |
138.82 |
76.11% |
| Finance costs |
80.91 |
91.86 |
-11.92% |
| Other income (Excl. Liabilities written back,
if any) |
548.95 |
450.07 |
21.97% |
| Profit Before Tax and Share of loss of an
associate |
923.59 |
2,276.45 |
-59.43% |
| Share of loss of an associate |
- |
- |
- |
| Profit Before Tax (PBT) |
923.59 |
2,276.45 |
-59.43% |
| (Less): Total tax |
248.26 |
586.16 |
-57.65% |
| (Less): Non-controlling interest |
- |
- |
- |
| Profit After Tax (PAT) net of non-controlling
interest |
675.33 |
1,690.29 |
-60.05% |
| % Profit Margin |
3.51 |
8.39 |
-58.17% |
| Normalized PAT (net of non-controlling
interest) |
675.33 |
1,690.29 |
-60.05% |
| % Normalized PAT Margin |
3.51 |
8.39 |
-58.17% |
The company has reported a standalone revenue of Rs 19,226.69 Lacs in
FY 2024-25, as compared to revenue of Rs. 20,154.90 in FY 2023-24 with a decline of 4.61%
YoY basis. With the decrease in the revenue during the FY 2024-25, the EBITDA margin of
the company for FY 2025 is also decreased by 64.33% to 3.64% and the Net Profit during the
period is also decrease to 675.33 Lakhs as compared to Rs. 1690.29 Lakh during the
previous year.
Consolidated
| Particulars |
FY 2024-25 |
FY 2023-24 |
Change % |
| Revenue from contracts with customers |
23,402.64 |
23,392.04 |
0.05% |
| Cost of Services |
19,207.79 |
18,068.63 |
6.30% |
| Employee benefits expenses |
1,600.75 |
1,491.94 |
7.29% |
| Other expenses |
1,806.57 |
1,699.64 |
6.29% |
| EBITDA |
787.53 |
2,131.83 |
-63.06% |
| % EBITDA Margin |
3.37% |
9.11 |
-63.08% |
| Depreciation and amortisation expenses |
245.94 |
140.7 |
74.80% |
| Finance costs |
80.91 |
91.86 |
-11.93% |
| Other income (Excl. Liabilities written back,
if any) |
556.36 |
441.75 |
25.95% |
| Profit Before Tax and Share of loss of an
associate |
1,017.05 |
2,341.02 |
-56.56% |
| Share of loss of an associate |
- |
- |
- |
| Profit Before Tax (PBT) |
1,017.05 |
2,341.02 |
-56.56% |
| (Less): Total tax |
271.13 |
622.08 |
-56.42% |
| (Less): Non-controlling interest |
|
- |
- |
| Profit After Tax (PAT) net of non-controlling
interest |
745.92 |
1,718.94 |
-56.61% |
| % Profit Margin |
7.33 |
7.35 |
-0.12% |
| (Add): share of profit / (loss) of associates |
381.52 |
64.69 |
489.77% |
| Profit for the Year |
1,127.45 |
1783.63 |
-36.79% |
| (Less): Minority Interest |
-33.47 |
-28.63 |
16.90% |
| Profit for the year after minority interest |
1,093.98 |
1755.00 |
-37.66% |
| Normalized PAT (net of non-controlling
interest) |
1,093.98 |
1755.00 |
-37.66% |
The company has reported a Total Consolidated Income of INR 23402.64
Lakh during the financial year 2024-25. EBITDA of the company during the period under
review is INR 787.53 Lakh as compared to 2131.83 during the previous year and the Net
Profit of the period under review is INR 1093.98 as compared to profit of INR 1,755.00
Lacs during the previous year.
Key Financial Ratios
| Key Ratios |
As of March 31, 2025 (Standalone) |
As of March 31, 2025 (Consolidated) |
| Return on Net Worth (%) |
5.99 |
|
| Return on Capital Employed (%) |
0.09 |
|
| Total Debt/Equity |
0.05 |
|
| Interest Coverage Ratio |
9.18 |
|
| Current Ratio |
2.03 |
|
| Diluted Earnings per Share (Rs.) |
2.71 |
|
Standalone
Return on Net Worth for FY 2025 is 5.99 whereas the Return on Capital
Employed if 0.09. As the company has reduced its debts during last 2 financial years, the
total debt to equity ratio came to
0.05. Further the Interest Coverage Ratio of the company for FY 2025 is
reduced to 9.18 which is very impressive. Current ratio of the company is increased to
2.03 which shows that's the current assets of the company is more than current
liabilities. During FY 2024-25 EPS (Earning Per Share- Diluted) is 2.71.
Consolidated
Return on Net Worth for FY 2024 is 0.17 whereas the Return on Capital
Employed if 0.72. The total debt to equity ratio is 0.14. Further the Interest Coverage
Ratio of the company for FY 2024 is reduced to 11.33. Current ratio of the company stands
at 2.09. During FY 2024 EPS (Earning Per Share-Diluted) is 7.61.
2. DIVIDEND
The management has decided to reinvest the money for the purpose of
expansion and overall growth of the company. Hence, your management recommends no dividend
for the year ended March 31, 2025, and will increase efforts to enhance the profit in
coming financial year.
3. RESERVES AND SURPLUS
The Company had earned a Net profit of Rs. 675.33 (in lacs) during the
current financial year 202425. The entire Net profit during the current financial year had
been carried to the Reserves and Surplus.
4. DETAILS OF DIRECTORS AND KEY MANAGERIAL
PERSONNEL
As on 31st March 2025, there were 6 (Six) Directors in your
Company. The detail is as under:
| S.No. Name |
DIN |
Category |
Designation |
| 1 Mr. Kunal Lalani |
00002756 |
Executive |
Chairman Managing Director |
| 2 Mrs. Vimi Lalani |
00010548 |
Non-Executive Director |
Director |
| 3 Mr. Hulas Mal Lalani |
00257693 |
Non-Executive Director |
Director |
| 4 Mr. Atul Jeevandhar kumar Hegde* |
02699927 |
Non-Executive Director |
Director |
| 5 Mr. Vinod Zutshi |
00502876 |
Non-Executive Director |
Independent Director |
| 6 Mr. Surendra Kumar Pagaria |
02945040 |
Non-Executive Director |
Independent Director |
*Resigned on July 1st, 2025.
None of the directors are disqualification under section 164(1) of
Companies Act, 2013.
During the year under review, the following persons were designated as
Key Managerial Personnel of the Company pursuant to Section 2(51) and Section 203 of the
Act, read with the Rules framed thereunder:
| S.No. Name |
Designation |
Remarks |
| 1 Mr. Raj at Singhal |
Chief Financial Officer |
Appointed on 1st December 2022
and resigned on 4th November, 2024 |
| 2 Mr. Mukesh Singhal |
Chief Financial Officer |
Appointed on 4th November, 2024 |
| 3 Mr. Gagan Mahajan |
Company Secretary |
Appointed on 8th May 2023 and
resigned on 10th March 2025 |
| 4 Mr. Akbar Mehtab |
Company Secretary |
Appointed on 10th March 2025 |
Change in Board of Directors during financial year 2024-25:
There is no change in the Board of Directors of the company during the
year under review. However, Mr. Mr. Atul Jeevandhar Kumar Hegde resigned from the Board of
Directors on 1st July 2025 due to his personal reasons as mentioned in the
resignation letter.
Directors liable to retire by rotation
In accordance with the provisions of Section 152 of the Companies Act,
2013 and in terms of the Articles of Association of the Company, Mr. Hulasmal Lalani
(Non-Executive Non-Independent
Director) (DIN: 00257693) is liable to retire by rotation and being
eligible, seeks re-appointment at the ensuing AGM. Mr. Hulasmal Lalani is not disqualified
under Section 164(2) of the Companies Act, 2013. Board of Directors recommends his
re-appointment in the best interest of the Company.
The Notice convening forthcoming AGM includes the proposal for
re-appointment of aforesaid Director. A brief resume of the Director proposed to be
re-appointed, nature of his experience in specific functions and area and number of listed
companies in which he holds Membership/Chairmanship of Board and Committees, shareholdings
and inter-se relationships with other Directors as stipulated under Regulation 36(3) of
the Securities and Exchange Board of India (Listing Obligations and Disclosure
Requirements) Regulations, 2015 and Secretarial Standards on General Meetings (SS-2) are
provided in the Annexure to the Notice of AGM' forming part of the Annual
Report.
5. FRAUDS REPORTED BY AUDITORS OTHER THAN THOSE
WHICH ARE REPORTABLE TO THE CENTRAL GOVERNMENT
There are no such frauds reported by auditors, which are committed
against the company by officers or employees of the company.
6. SHARE CAPITAL
During the year under review the company has not allotted any new
shares. However, During the year under review, the members of the Company had approved
Crayons Advertising Limited Employee Stock Option Scheme - 2025 (Scheme) in
terms of Securities and Exchange Board of India (Share Based Employee Benefits and Sweat
29 Equity) Regulations, 2021 (SBEB Regulations) as per which the Company is authorized to
create, grant, offer, issue and allot under the Scheme, in one or more tranches, not
exceeding 2,00,000 (Two Lakh) Employee Stock Options to or for the benefit of Employees
and Directors of the Company, including its Subsidiary Company, in India or outside India,
of the Company and to such persons as may, from time to time, be allowed to be eligible
for the benefits of the Scheme (as permitted under the applicable laws), exercisable into
not more than 2,00,000 (Two Lakh) Equity Shares (Shares) of face value of Rs.
10/- each.
The said scheme has been posted on the website ofthe Company at
https://admin.thecrayonsnetwork. com/downloads/109-CAL-ESOP-SCHEME-2025.pdf. The said
Scheme is in compliance with the Securities and Exchange Board of India (Share Based
Employee Benefits and Sweat Equity) Regulations, 2021, as amended. There are no material
changes made in the said Scheme. The Company has obtained the certificate from the
Secretarial Auditor of the Company certifying that the Company's Employee Stock
Option Scheme(s) have been implemented in accordance with the SBEB Regulations, as amended
and in accordance with the resolutions passed by the Members.
During the year under review, the Company has not granted any options.
However, after the year under review on 12th June 2025, the Nomination and
Remuneration Committee has granted 120,000 options convertible into equal number of Equity
Shares of the Company of face value of Rs. 10/- each, under the Crayons Advertising
Limited Employee Stock Option Scheme - 2025 (Scheme). The details as required
to be disclosed under SBEB Regulations are posted on the website of the Company at
https://admin.thecrayonsnetwork.com/downloads/107-CAL ESOP-Disclosure 31.03.2025.pdf.
7. ISSUE OF SHARE WARRANTS
The Company has issued and allotted 5,00,000 (Five lakh only) warrants
convertible into equivalent number of equity shares, having face value of Rs 10/- per
equity shares, within a period of 18 months from the dated of allotment i.e., 3rd
January 2024 at an issue price of Rs. 155/-(Rupees one hundred fifty-five Only) (including
premium of Rs. 145/-each). The Company has received Rs. 193.75 lakhs being 25% of the
total amount payable towards subscription of the warrants from all the allottees. The said
warrants are now stand expired and the amount received by the Company is now forfeited as
none of the warrant holder has applied for the conversion and allotment of equity shares
in lieu of allotted warrants.
8. PUBLIC DEPOSITS
The Company has not accepted any deposit during the period started from
1st April 2024 to 31st March 2025.
9. CHANGE IN NATURE OF BUSINESS OF THE COMPANY
There was no change in the nature of business of the Company.
10. PARTICULARS OF LOANS, GUARANTEES OR
INVESTMENTS MADE UNDER SECTION 186
OF THE COMPANIES ACT, 2013
Details of Loans, Guarantees and Investments, if any, covered under the
provisions of Section 186 of the Companies Act, 2013 are given in the notes to the
Financial Statements as on 31.03.2025 and part of annual report.
11. CORPORATE GOVERNANCE
Your Company's Corporate Governance Practices are a reflection of
the value system encompassing culture, policies and relationships with its stakeholders.
Integrity and transparency are a key to Corporate Governance Practices to ensure that the
Company gain and retain the trust of its stakeholders at all times. Your Company is
committed for highest standard of Corporate Governance in adherence of Securities and
Exchange Board of India (Listing Obligations and Disclosure Requirements) Regulations,
2015. Pursuant to Regulation 34(3) read with Schedule V of Securities and Exchange Board
of India (Listing Obligations and Disclosure Requirements) Regulations, 2015, a Report on
Corporate Governance forms an integral part of this annual report which is attached as
Annexure-A.
A Certificate from the M/s Akshat Garg & Associates, Company
Secretaries, New Delhi, confirming compliance by the Company of the conditions of
Corporate Governance as stipulated in Regulation 34(3) of Securities and Exchange Board of
India (Listing Obligations and Disclosure Requirements) Regulations, 2015 is also annexed
as Annexure-A(l) to this Board's Report.
Parameters of Statutory compliances evidencing the standards expected
from a listed entity have been duly observed and a Report on Corporate Governance as
prescribed under the requirements of
SEBI (Listing Obligations and Disclosure Requirements) Regulations,
2015 forms part of the Annual Report.
12. MANAGEMENT DISCUSSION & ANALYSIS
The Management Discussion & Analysis Report for the year under
review as stipulated under Listing Regulations is presented separately as part of this
Annual Report is attached as Annexure-B
13. DISCLOSURE REGARDING BUY BACK OF SECURITIES
The Company has not bought back any of its securities during the year
under review.
14. INTERNAL CONTROL SYSTEM AND THEIR ADEQUACY
The Company has an adequate internal financial control and risk
mitigation, which are constantly assessed and strengthened with new/revised standard
operating procedures commensurate with its size and the nature of its business.
During the year, no reportable weakness in the operations and
accounting were observed and your company has adequate internal financial control with
reference to its financial statements.
15. RISK MANAGEMENT POLICY
The Board of the Company has evaluated a risk management to monitor the
risk management plan for the Company. The Audit Committee has additional oversight in the
area of financial risk and controls. Major risks identified by the businesses and
functions are systematically addressed through mitigating actions on continuing basis.
16. HUMAN RESOURCES DEVELOPMENT
Attracting, enabling and retaining talent have been the cornerstone of
the Human Resource function and the results underscore the important role that human
capital plays in critical strategic activities such as growth. A robust Talent Acquisition
system enables the Company to balance unpredictable business demands with a predictable
resource supply through organic and inorganic growth.
Human Resources are the most important asset of any financial services
organization. For all key exists the succession plan triggered in and our Company was able
to immediately fill all key leadership positions ensuring continuity and stability.
Our Company also actively encouraged cross utilization of resources to
avoid the need of hiring from the market and also to nurture multi-tasking skills in
employees. This ensured that all employees of our Company were productively employed and
also helped our Company save on hiring costs and wherever necessary strengthened its
hiring process to ensure economical quality hires.
The Company's ultimate objective is to create a strong and
consistent team of employees wherein each link in the resource chain is as strong as the
other. In view of this, various employee benefits,
recreational and team building programs are conducted to enhance
employee skills, motivation as also to foster team spirit.
17. PARTICULARS OF EMPLOYEES
Details of the top ten employees in terms of remuneration drawn, as
required under the provisions of Section 197 of the Act, read with Rules 5(2) & 5(3)
of the Companies (Appointment and Remuneration of Managerial Personnel) Rules, 2014, is
annexed to this Report as ANNEXURE-C.
The ratio of remuneration of each Director and Key Managerial Personnel
to the median of employees' remuneration, the percentage increase in remuneration, as
required under the provisions of Section 197(12) of the Companies Act, 2013 read with Rule
5 of Companies (Appointment and Remuneration of Managerial Personnel) Rules, 2014 is
annexed to this Report as ANNEXURE-C.
Further, there are no employees posted and working outside India and
drawing salary in excess of the prescribed limits under the above Rules and accordingly,
the statement included in this Report does not contain the particulars of employees who
are posted and working outside India.
18. NUMBER OF BOARD MEETINGS
The Board of Directors of the Company met 10 (Ten) times during the
year under review including the meeting of the Independent Directors in accordance with
the provisions of the Companies Act, 2013 and rules made there under. The intervening gap
between two Board Meeting was within the period prescribed under the Companies Act, 2013
and as per Secretarial Standard-1. The prescribed quorum was presented for all the
Meetings and Directors of the Company actively participated in the meetings and
contributed valuable inputs on the matters brought before the Board of Directors from time
to time.
19. NUMBER OF GENERAL MEETINGS
During the year 2024-25, following general meetings held:
1. Annual General Meeting: 30th September 2024
2. EGM Date: 27th February 2025
20. DETAILS OF SUBSIDIARY COMPANIES, JOINT VENTURES AND ASSOCIATE
COMPANIES, AND HIGHLIGHTS OF THEIR PERFORMANCE AND THEIR CONTRIBUTION TO THE OVERALL
PERFORMANCE OF THE COMPANY
Our Company had an Associate Company namely M/s BB&HV Private
Limited within the meaning of Section 2(6) of the Companies Act, 2013 (Act).
Pursuant to provisions of Section 129(3) of the Act, a statement
containing salient features of financial statements of the subsidiary company in form AOC
- 1 appended as Annexure D.
21. PARTICULARS OF CONTRACTS OR ARRANGEMENTS WITH
RELATED PARTIES
All the related party transactions are entered on arm's length
basis and are in compliance with the applicable provisions of the Act. Further disclosure
in Form AOC-2 is as attached as Annexure E. There are no materially significant
related party transactions made by the company with Promoters, Directors or Key Managerial
Personnel etc. which may have potential conflict with the interest of the company at
large.
The Policy on Materiality of Related Party Transactions and Dealing
with Related Party Transactions, as approved by the Board, is available on the
Company's website and may be accessed at: https://
thecrayonsnetwork.com/assets/downloads/Policy-on-Materiality-of-RPT-and-dealing-with-
RPT.pdf
22. PARTICULARS REGARDING CONSERVATION OF ENERGY,
TECHNOLOGY ABSORPTION AND FOREIGN EXCHANGE EARNINGS AND EXPENDITURES:
Particulars relating to energy conservation, technology absorption,
foreign exchange earnings and outgo, as required to be disclosed under Section 134 (3) (m)
of the Companies Act, 2013 read with the Rule 8(3) of the Companies (Accounts) Rules, 2014
are given hereunder:
CONSERVATION OF ENERGY
i. Steps taken or impact on conservation of energy: Energy conservation
efforts are ongoing activities. During the year under review further efforts were made to
ensure optimum utilization of electricity.
ii. Steps taken by the company for utilizing alternate sources of
energy: Nil, as your company does not carry any manufacturing activities
iii. The Capital investment on energy conservation equipment's: Nil
TECHNOLOGY ABSORPTION, ADAPTION &
INNOVATION AND RESEARCH & DEVELOPMENT
No research & development or technical absorption or adaption &
innovation taken place in the company during the Financial Year 2024-25, the details as
per rule 8(3) of The companies (Accounts) Rules 2014 are as follows:
i. Efforts made towards technology absorption: Nil
ii. Benefits derived like product improvement,
cost reduction, product development or import substitution: Nil
iii. In case of imported technology (imported
during the last 3 years reckoned from the beginning of the financial year):
a) Details of technology imported: Nil
b) Year of Import: Nil
c) Whether the technology been fully absorbed: Nil
d) Areas where absorption has not taken place, and the reasons thereof:
Nil
iv. Expenditure incurred on Research and
Development: Nil
23. FOREIGN EXCHANGE EARNINGS AND OUTGO
Foreign Exchange Earnings: INR 2.08 Lakhs Foreign Exchange Outgo: INR
792.55 Lakhs
24. POLICY ON DIRECTORS' APPOINTMENT AND
REMUNERATION
The Nomination & Remuneration Committee has framed a policy for
selection and appointment of Directors including determining qualifications and
independence of a Director, Key Managerial Personnel (KMP), Senior Management Personnel
and their remuneration as part of its charter and other matters provided under Section
178(3) of the Companies Act, 2013.
Pursuant to Section 134(3) of the Companies Act, 2013, the Nomination
& Remuneration Policy of the Company which lays down the criteria for determining
qualifications, competencies, positive attributes and independence for appointment of
Directors and policies of the Company relating to remuneration of Directors, KMP and
Senior Management Personnel is available under investor relations section on the
Company's website and also attached as Annexure-F.
Further, the Company also has a Board Diversity Policy to assure that
the Board is fully diversified and comprises of an ideal combination of Executive and
Non-Executive Directors, including Independent Directors, with diverse backgrounds.
25. DECLARATION FROM INDEPENDENT DIRECTORS
The Company has duly complied with the definition of
Independence' in according to the provisions of Section 149(6) of the Companies
Act, 2013 read with Schedule IV- Code of Independent Directors to the Companies Act, 2013
and Regulation 16 (1) (b) and Regulation 25 of the SEBI (Listing Obligations and
Disclosure Requirements) Regulations 2015 (as amended). All the Independent Director/s
have submitted a declaration that he/she meets the criteria of independence and submit the
declaration regarding the status of holding other directorships and memberships as
provided under law. The Independent Directors have also confirmed that they have complied
with the Company's code of conduct for Board and Senior Management as per Regulation
26(3) of SEBI (Listing Obligations & Disclosure Requirements) Regulations, 2015. The
Independent Directors affirmed that none of them were aware of any circumstance or
situation which could impair their ability to discharge their duties in an independent
manner.
Opinion of the board with regard to integrity,
expertise and experience of the Independent Directors during the year:
The Directors are satisfied with the performance of all the independent
directors during the year and are of the opinion that all the independent directors are
persons of integrity and possess relevant experience and expertise.
26. RISK MANAGEMENT
The Board of the Company has evaluated a risk management to monitor the
risk management plan for the Company. The Audit Committee has additional oversight in the
area of financial risk and controls. Major risks identified by the businesses and
functions are systematically addressed through mitigating actions on continuing basis.
27. PERFORMANCE EVALUATION OF THE BOARD OF
DIRECTORS
Pursuant to the provisions of the Companies Act and the SEBI Listing
Regulations, a structured questionnaire was prepared for evaluating the performance of
Board, its Committees and Individual Director including Independent Directors. The
questionnaires were prepared after taking into consideration the various facets related to
working of Board, its Committee and roles and responsibilities of Director. The Board and
the Nomination and Remuneration Committee reviewed the performance of the Individual
Directors including Independent Directors on the basis of the criteria and framework
adopted by the Board. Further, the performance of Board as a whole and committees were
evaluated by the Board after seeking inputs from all the Directors on the basis of various
criteria. The Board of Directors expressed their satisfaction with the evaluation process.
In a separate meeting of Independent Directors, the performance of Non-Independent
Directors, performance of Board as a whole and performance of the Chairman was evaluated,
taking into account the views of the Executive Directors and Non-Executive Directors.
28. STATUTORY AUDITORS
The Board of Directors had appointed M/s. Manish Pandey &
Associates, Chartered Accountants, (Firm Registration No.: 019807C) as the Statutory
Auditors of the Company for a term of 5 (Five) years from the conclusion of 38th
Annual General Meeting till the conclusion of the 43rd Annual General Meeting
of the Company to be held in the year 2029 at a remuneration as may be mutually agreed
upon between the said Auditors and Board of Directors of the Company. However, on 19th
August 2025, M/s Manish Pandey & Associates have given their resignation due to their
pre-occupation in other assignments, effective from the conclusion of this 39th
Annual General Meeting of the Company. M/s Manish Pandey & Associates have issued an
Audit Report with an unmodified opinion on the Audited Financial Statements of the Company
(Standalone and Consolidated) for the year ended March 31, 2025.
The Chairman places before the board, the proposal to appoint M/s Vaish
& Co. Chartered Accountants (FRN: 014188C) as the statutory auditor to fill the casual
vacancy caused by the resignation of M/s Manish Pandey & Associates. The board
discussed, agreed and approved the appointment of M/s Vaish & Co. Chartered
Accountants (FRN: 014188C) as statutory auditor of the Company subject to the approval of
members of the Company at the upcoming Annual General Meeting at a remuneration decided by
the Board of Directors in consultation with auditors.
M/s Vaish & Co. Chartered Accountants (FRN: 014188C) has furnished
a certificate of their eligibility and consent for the appointment as the Statutory
Auditors of the Company for FY 2025-26 and in terms of the Listing Regulations, the
Statutory Auditors have confirmed that they hold a valid certificate issued by the Peer
Review Board of the Institute of Chartered Accountants of India.
29. SECRETARIAL AUDITORS
Pursuant to the provisions of Section 204 of the Companies Act, 2013
read with Companies (Appointment and Remuneration of Managerial Personnel) Rules, 2014,
the Company had appointed M/s Vasisht & Associates, Company Secretaries as the
Secretarial Auditors of the Company to undertake Secretarial Audit of the Company for the
FY2024-25. However, due to internal cost restraints, Board has discontinued the
appointment of secretarial auditor so appointed and further appointed M/s Akshat Garg
& Associates, as the secretarial auditor of the Company for the FY 202425. The
Secretarial Audit Report is annexed to this Report as Annexure G. The Secretarial Audit
Report does not contain any qualification, reservation or adverse remark.
30. INTERNAL AUDITORS
Pursuant to the provisions of Section 138 of the Companies Act, the
Board based on the recommendations of the Audit Committee had appointed M/s Mahadev
Bhansali & Co., the Chartered Accountants, as the Internal Auditors of the Company for
the FY 2025-26.
31. AUDITOR'S REPORT
The observations of the Statutory Auditors in their report, read with
the relevant notes to the financial statement are self-explanatory.
32. EXPLANATION TO AUDITOR'S REMARKS
The auditor has not stated any qualification, reservation, adverse
remark or disclaimer in the auditor's report.
33. DETAILS ON CORPORATE SOCIAL RESPONSIBILITY
INITIATIVES
The Company's CSR activities are primarily done through
NGO's. The CSR Committee of the Board of Directors has been formed comprising of
three directors with Chairman being Independent Director. CSR Committee has framed and
formulated a CSR Policy indicating the activities to be undertaken by the Company, in
accordance with schedule VII of the Act and the Companies (Corporate Social Responsibility
Policy) Rules, 2014 issued under the Act. The same has also been approved and reviewed
from time to time by the Board. The updated CSR policy is available at the website of the
Company at https://www.thecrayonsnetwork.com. The Annual Report FY 2024-25 on CSR
Activities, as stipulated under the Act forms an Integral part of this Report and is
appended as Annexure H".
34. FRAUDS TO BE REPORTED BY AUDITORS
The Auditors of the Company had not reported any offence involving any
fraud committed against the Company by any officer or employee of the Company during the
current financial year as well as during the previous financial year, as required under
sub-section (12) of section 143 of the Companies Act, 2013.
35. DISCLOSURE AS PER SEXUAL HARRASSMENT OF WOMEN
AT WORKPLACE (PREVENTION, PROHIBITION AND REDRESSAL) ACT, 2013
The Company is committed to provide a safe and conducive work
environment to its employees. There exist at the group level an Internal Complaint
Committee (ICC') constituted under The Sexual Harassment of Women at Workplace
(Prevention, Prohibition and Redressal) Act, 2013. The group is strongly opposed to sexual
harassment and employees are made aware about the consequences of such acts and about the
constitution of ICC. During the year under review, no complaints were filed with the
Committee under the provisions of the said Act in relation to the workplace/s of the
Company.
36. COMPLIANCE WITH SECRETARIAL STANDARDS ON BOARD
AND ANNUAL GENERAL MEETINGS
The Company has complied with Secretarial Standards issued by the
Institute of Company Secretaries of India on Board meetings and Annual General Meetings.
The Directors have devised proper systems to ensure compliance with the
provisions of all applicable Secretarial Standards and that such systems are adequate and
operating effectively.
37. SIGNIFICANT AND MATERIAL ORDERS
No significant or material orders were passed by the Regulators or
Courts or Tribunals which impact the going concern status and Company's Operations in
future.
38. BUSINESS EXCELLENCE AND QUALITY INITIATIVES
Your Company continues to be guided by the philosophy of business
excellence to achieve sustainable growth. Innovation in services and business models is a
key agenda of the Management along with a customer-focused culture towards building
long-term customer relationships.
39. SECRETARIAL STANDARDS
The Company has complied with all the Secretarial Standards issued till
the end of financial year 20244-25.
40. ANNUAL RETURN
Pursuant to Section 92(3) of the Companies Act, 2013 read with Rule 12
of the Companies (Management and Administration) Rules, 2014, copy of the Annual Return of
the Company for the financial year 2024-25 prepared in accordance with Section 92(1) of
the Act is available on the website of the Company at
https://admin.thecrayonsnetwork.com/downloads/110-Draft- MGT-7 2025.pdf
41. DETAILS OF DEMATERIALIZATION OF EQUITY SHARES
All the equity shares of the Company are held in the dematerialized
form. The ISIN allocated to the Company is INE0OFK01019. To provide service to the
Shareholders, the Company has appointed Skyline Financial Services Private Limited having
office at D-153A, 1st Floor, Okhla Industrial Area, Phase-I, New Delhi -110020 as
Registrar and Share Transfer Agent (RTA) of the Company.
42. COMPLIANCE WITH MATERNITY BENEFIT ACT, 1961
The Company affirms that it has duly complied with all provisions of
the Maternity Benefit Act, 1961, and has extended all statutory benefits to eligible women
employees during the year
43. DETAILS OF APPLICATION MADE OR ANY PROCEEDING
PENDING UNDER THE INSOLVENCY AND BANKRUPTCY CODE, 2016
As there is no application made or pending under Insolvency and
Bankruptcy Code, 2016, so there is no requirement to give details of application made or
any proceeding pending under the Insolvency and Bankruptcy Code, 2016.
44. DECLARATION REGARDING SETTLEMENT WITH
BANKS/FINANCIAL INSTITUTIONS
During the year under review, the Company has not made any settlements
with banks or financial institutions. As a result, no valuations were necessary
45. EMPLOYEE STOCK OPTION PLAN DISCLOSURE
The Company has got the approval of ESOP Scheme for the purpose of
implementing the Crayons Employee Stock Option Plan 2025 (Crayons ESOP 2025).
The scheme was initially placed for shareholders' approval on February 27, 2025. Upon
receipt of necessary approvals from NSE for
200.000 options , the scheme implemented in accordance with the
provisions of Section 62 of the Companies Act, 2013, Rule 12 of the Companies (Share
Capital and Debentures) Rules, 2014, and the applicable provisions of the Securities and
Exchange Board of India (Share Based Employee Benefits and Sweat Equity) Regulations,
2021, as amended from time to time. The Company has granted
120.000 options during FY 2025-26 and filed the required intimation
accordingly.
46. VIGIL MECHANISM POLICY / WHISTLE BLOWER POLICY
The Company has established a vigil mechanism, through a Whistle Blower
Policy, where Directors and employees can voice their genuine concerns or grievances about
any unethical or unacceptable business practice. A whistle-blowing mechanism not only
helps the Company in detection of fraud but is also used as a corporate governance tool
leading to prevention and deterrence of misconduct.
It provides direct excess to the employees of the Company to approach
the Compliance Officer or the Chairman of the Audit Committee, where necessary. The
Company ensures that genuine Whistle Blowers are accorded complete protection from any
kind of unfair treatment or victimization.
The Whistle Blower policy can be accesses on the Company's Website
at the link: https:// thecrayonsnetwork.com/assets/downloads/Whistle-Blower-Policy.pdf
47. CODE FOR PROHIBITION OF INSIDER TRADING
Your Company has in place a Code for Prohibition of Insider Trading,
under the Securities and Exchange Board of India (Prohibition of Insider Trading)
Regulations, 2015, which lays down the process of trading in securities of the Company by
the employees, designated persons and connected persons and to regulate, monitor and
report trading by such employees and connected persons of the Company either on his/her
own behalf or on behalf of any other person, on the basis of unpublished price sensitive
information.
The Company reviews the policy on need basis. The Code for Prohibition
of Insider Trading is available on the website of the Company at the link:
https://thecrayonsnetwork.com/assets/downloads/Insider-Trading-Policy.pdf
48. CODE OF PRACTICES AND PROCEDURES FOR FAIR
DISCLOSURE OF UNPUBLISHED PRICE SENSITIVE INFORMATION
Pursuant to Regulation 8(1) of the Securities and Exchange Board of
India (Prohibition of Insider Trading) Regulations, 2015, Company has a Code of Practices
and Procedures for Fair Disclosure of Unpublished Price Sensitive Information, with a view
to lay down practices and procedures for fair disclosure of unpublished price sensitive
information through SDD software that could impact price discovery in market for its
securities.
The Code of Practices and Procedures for Fair Disclosure of Unpublished
Price Sensitive Information is available on the website of the Company at the link:
https://thecrayonsnetwork.com/assets/downloads/Insider-Trading-Policy.pdf
49. DIRECTORS' RESPONSIBILITY STATEMENT
Pursuant to the requirement of Section 134(5) of the Act, the directors
hereby confirm that:
i. in the preparation of the annual accounts for the financial year
2024-25, the applicable accounting standards have been followed and there are no material
departures;
ii. the directors had selected such accounting policies and applied
them consistently and made judgments and estimates that are reasonable and prudent so as
to give a true and fair view of the state of affairs of the Company as at 31st
March, 2025 and of the profit /loss of the Company for that period;
iii. the directors had taken proper and sufficient care for the
maintenance of adequate accounting records in accordance with the provisions of the
Companies Act 2013 for safeguarding the assets of the company and for preventing and
detecting fraud and other irregularities;
iv. the directors had prepared the annual accounts on a going concern
basis;
v. the directors had devised proper systems to ensure compliance with
the provisions of all applicable laws and that such systems were adequate and operating
effectively.
50. ACKNOWLEDGEMENTS
The Directors wish to convey their appreciation to business associates
for their support and contribution during the year. The Directors would also like to thank
the employees, shareholders, customers, suppliers, bankers and regulatory and government
authorities for the continued support given by them to the Company and their confidence
reposed in the management.
| By Order of the Board |
| For Crayons Advertising Limited |
| Sd/- |
| Kunal Lalani |
| (Chairman cum Managing Director) |
| DIN:00002756 |
| Place: New Delhi |
| Date: 27.08.2025 |