279.25 -1.30(-0.46%)
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Nazara Technologies Limited was originally incorporated as a private Company with the name 'Nazara.Com Private Limited' on December 8, 1999. Subsequently, Company's name was changed to Nazara Technologies Private Limited on July 4, 2003. Thereafter, it converted into a Public Limited Company and the name of the Company was changed to Nazara Technologies Limited on December 13, 2017.The Company is one of the leading mobile games company headquartered in Mumbai, which is engaged in acquisition of, value addition to and distribution, of mobile games across emerging markets such as India, Middle East, Africa, South East Asia and Latin America. The operations comprise of Subscription Business, Freemium Business and esports business.The Subscription Business is focused on mass mobile internet users in the emerging markets, comprising largely of first time mobile gamers. In light of the low propensity of gamers to pay for online content, the Company has tailored its product offerings to deliver maximum value for gamers at affordable price points. The 'sachet pricing' strategy in Subscription Business allows gamers to access entire catalogue of over 1,000 android games, upon signing up for a daily, weekly or monthly subscription. Billing for Subscription Business is channelled th...